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Better Cotton Initiative

PWT Group partners with The Better Cotton Initiative to improve cotton farming globally.

We have taken this step because we want to support a large-scale positive change within the cotton industry.

The Better Cotton Initiative makes global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.

The Better Cotton Initiative trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.

PWT Group is committed to sourcing 50 % of our cotton as Better Cotton by 2025.

Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. See bettercotton.org/massbalance . Watch video here