Philip Conradsson

Can you tell us a little about yourself?

My name is Philip Conradsson, and I have a deep interest in menswear, which I express through my work as a content creator, consultant, and founder of the menswear brand Giabe.

I’ve been involved in fashion for as long as I can remember. My family ran a clothing store in my hometown when I was younger, and I worked there as much as I could when I wasn’t at school or playing football.

Where do you find inspiration for your style?

There are a few people I often return to for inspiration, one of them being Gianni Agnelli, the Italian who ran Fiat for many years. He had a very unique and relaxed style. He was well-dressed, but in a casual way. He didn’t wear the typical business suits, favouring flannel, stripes, and suits combined with knits. You don’t always need a tie and shirt with a suit – he was great at that kind of style.

I also think many classic actors dressed exceptionally well. Steve McQueen and Robert Redford, for example, when the style was more relaxed – jeans, a worn shirt, and loafers with a belt to elevate the look slightly. They’re probably my three go-tos when I need inspiration. I think there’s a lot to learn from them.

What do you enjoy about spring in Stockholm?

There’s so much to do at this time of year. The city itself is fantastic in spring and summer – just strolling around and enjoying the atmosphere. The districts are close together, so you can easily walk between them, and I think that’s one of the best things about Stockholm.

Then there’s Artipelag, with its iconic art and architecture, where you can eat by the water – it’s also very popular at this time of year, though it’s a little outside the city. You can also take a boat from the city to reach lots of beautiful islands. We usually do that in the summer, and it’s really lovely.

How do you like to start your workday at the office?

Usually, I’ve had a pretty intense morning with two kids, so coffee is the first thing I reach for to help me settle in. Then I might spend ten minutes scrolling, just to get in the right mood before starting properly. I usually get to the office around 8:30, but it really depends on the day. Some days I’m at the office all day, other days I’m shooting content or working with clients. It varies a lot from day to day. I also travel quite a bit, but at the start of the year, it’s mostly office time.

Which styles never go out of fashion?

There are many, but one of my absolute favourite timeless pieces is the suit. I like it in a more matte material, so the jacket and trousers can easily be worn separately – with jeans, a knit, or a coat. It’s important to me to be able to break it up.

I’m also a big fan of jeans – either black, washed grey, or blue, which I’m wearing right now. And I wear loafers about 90% of the time, even when there’s almost snow on the ground.

A simple, thin crew-neck sweater is another staple – it’s great for dressing an outfit down. I rarely wear a tie and shirt these days; it’s more about suits, knits, and shoes, and then you can dress it up or down depending on the occasion. The colours are usually very subdued – black, blue, grey, and beige. Not bright colours, but more earthy and muted tones.